Amit Agarawal

Associate Manager, Accenture


Business Needs drives Agility and Agility drives Business.

The key is to understand the present ecosystem (business needs, competition, customers, Teams etc.) and then defining the Goal accordingly. Shared Vision, Supporting Leadership and disciplined approach are absolutely necessary for driving Agility.

Next step is to execute the Goal plans. The execution would always be centred around People, Process and Technology but then maintaining balance between Short term Goals and Long Term Goals would be the key.

As an Agile practitioner, responsible for driving Agility of multiple Product Teams, I take aim with the essentials in sight to drive sustaining business results.

Session Title

Blue Ocean Strategy

Session Overview

Blue oceans strategy is the approach that suggests a company is better off searching for ways to play in uncontested market places instead of engaging with competition in existing marketing spaces. It is the idea of trying to find market spaces that are free of competitors by creating and capturing new demand, making the competition irrelevant. An example of a blue ocean strategy is Netflix. Netflix created uncontested marketing space by selling TV shows over the internet which no one else was currently doing. By doing this they made the competition irrelevant, creating and capture new demand for a service not currently available on the market. By doing this they were able to break the value-cost trade off by providing better value than cable TV (because you could watch any show you wanted at any time, without commercials) at a lower cost than cable TV. By entering a blue ocean they were able to pursue low cost and differentiation leadership compared to the alternatives to their product.

Session Takeaways

  • Introduction to Blue Ocean Strategy
  • Blue Ocean vs Red Ocean strategy
  • Blue Ocean strategy tools
  • Principles of Blue ocean strategy
  • Strategy Canvas and Four action Framework.